Mar 7, 2025

The Elephant At The Breakfast Table


Twinkles
General Mills (2025)
A lot of children's breakfast cereals have come and gone over the years.  I've learned about a lot of the ones that were popular before I was born from nostalgia websites and YouTube videos, but this is one that I had never heard of until it was brought back earlier this year.


Twinkles was introduced during the 1960's and was available in the cereal aisle until it was discontinued in 1973.  It was sold in a package that included a storybook on the back of every box featuring the cereal's mascot, Twinkles the Magic elephant.


The Twinkles cereal that's available now doesn't have a storybook, but the back panel of the box is a board game that comes complete with game pieces featuring Twinkles the Elephant, Sanford the Parrot, Wilbur the Monkey, and Leopold, the Lion that you can cut out from the side of the box to play.


When General Mills announced that Twinkles was being brought back, they mentioned that it would have the same vanilla and butter cookie flavor you remember.  I enjoyed it, but to be perfectly honest, I thought it tasted a lot like Cap'n Crunch.  If that's the kind of flavor that appeals to you, give this a shot.