Mike Schmidt's Philadelphia Hoagies
The greatest third baseman of all time endorsed a chain of hoagie shops in the Delaware Valley in the early 90's. Before the decade ended, nine of the restaurants had closed. According to the September 1999 issue of Maxim, the last remaining restaurant in the chain changed their name to Schmitty's, and the staff refused to talk about Mike Schmidt. Maybe the new owner was a Mets fan.
